le groupe bleu

client

le groupe bleu

briefing

Conception and realization of an animation for the trade fair appearance of "le groupe bleu" at the DVS Symposium. The 3D animation was to be used as a key visual at the company's trade fair POS and visualize the company's eight European locations.

implementation

The key visual was the company's mascot, which was also on display at the trade fair stand: a vintage Citroën DSfrom 1955, which represented the central theme of the concept: The car was to drive through all five of the company'slocations. As the car was to be animated from different perspectives, we opted for a 3D implementation. The blue picks up on the client's CI.